Well, well, well, I have some celebrity fashion gossip for you guys!
This morning H&M officially announced that it will be in partnership with Beyonce this summer for their new summer collection!!
Kicking off her sold out tour on April 15th you will see Beyonce star in the H&M summer campaigns which will appear on TV, Print and Billboards.
|Beyonce H&M Summer Campaign|
The head of design at H&M Ann-Sofie Johansson says ' In the campaign Beyonce is wearing the key pieces from H&M you need for life in the sun this summer' and continues ' There's the perfect body con dress, as well as a flowing sun dress that makes a real statement. And of course there are the bikinis, especially the fringed bikini. What makes these pieces even more special is that Beyonce herself had input into the design and they are full of her own personal style.'
There you have it, you
heard read it here right from the Head of design at H&M!!
What I quite liked about this partnership is that something good is going to come out of it, 25% of sales from the H&M for water collection will be donated to H&M for WaterAid!!
Since 2002, H&M's initiative with WaterAid has raised £2,650,000!!!
The collection will be available from the beginning of May in H&M stores worldwide and online!!
H&M currently don't have anymore images than what I have posted BUT as soon as they do I'll be posting them on here for you!! :)
What do you think??
Looking forward to seeing the new collection??